Rexona recently launch its official summer theme song “Do The Moves” performed by its new endorsers Pop Star Princess Sarah Geronimo, Apl de Ap, Enrique Gil and Elmo Magalona that carries a strong and inspiring message that aims to empower today’s generation on confidence and self expression.
The “pa simple dance move” was created for the teens to check that they are always dry and fresh in fun a way, it’s like I feel like dancing. This was demonstrated by Sarah, Enrique and Elmo together with the Philippine all stars.
Rexona Brand Manager Mar Corazo shares “Song and dance is always a good way to appeal teens especially with the rising popularity of dance music. It’s a really fun and upbeat song that I hope will get people dancing and encourage them to Do the Moves and Do More. We also wanted to impart the importance of daily hygiene to teens in a fun exciting way. Mr. Corazo was also happy to announce that they will be launching the country’s biggest Teen Dance Competition that will involve on-going dance tours, an audition process, elimination rounds this coming July.
So prepare and be ready this 2014! Let’s Do More and Do the Move!