Close Up launches Closeup Diamond Attraction


In a world of fast fashion, passing trends, and ever-dynamic beauty looks, it’s important to have those classic go-to beauty must haves that will stand the test of time. But the beauty must that trumps all is a dazzling white smile that gives you that elusive power of attraction.
The good news is Closeup has designed a first in beauty oral care. Co-created with cosmetic dentists, Closeup Diamond Attraction gives you visibly whiter teeth in one brush.
“Closeup is always looking for ways to innovate and to accentuate every woman’s best accessory, her smile,” said Closeup Senior Brand Manager Gem Laforteza. “White teeth have become such a beauty staple, so Closeup worked with a team of cosmetic dentists, to create Diamond Attraction, that will give you that much needed and instant lift. It’s truly the best in beauty and it’s now in the Philippines.”
Recommended by one of the country’s top cosmetic dentists, Dr. Cecile Infantado, Closeup Diamond Attraction uses the revolutionary Blue Light Technology. “What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly,” said Dr. Infantado.
Tagged as one of the 2015 Best in Beauty picks by top celebrity makeup artist Xeng Zulueta, Closeup Diamond Attraction is the perfect addition to anyone’s makeup kit, coming in handy whenever you need to get your pearly white teeth, in an instant.
Along with its newest innovation, Closeup also launched its latest ambassador, Heart Evangelista, who believes that a smile is unlike any other beauty accessory. “I’m so glad to have Closeup Diamond Attraction in my beauty arsenal, because it highlights my smile. Nothing compliments your overall look better than a dazzling white smile, because it gives you that boost of confidence and it completes your total look,” she said.

Closeup Diamond Attraction is now available in all leading supermarkets. 
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