Sangobion Iron officially introduces their new Brand Ambassador – Sarah Geronimo. Along with this introduction, Sangobion Iron launch its new campaign “Win Your Day” TV commercial and music video starring Sarah Geronimo and the Anemix Girls.
The Anemix Girls composed of five women who were able to overcome their anemia with the help of the organic iron supplement. They are fondly known as Tired Ellaine, Sickly Paula, Pale Sheena, Distracted Princess and Dizzy Apple.
Selected through a series of Sangobion IRON+ activities that took place over several months last year, the girls went through several tests of physical energy, including a karaoke challenge. Armed with golden voices and the eagerness to win their day, the five stood out from hundreds of candidates and proved to be the perfect companions of Sarah G. in the music video.
The launch of the new campaign, “Win Your Day” establishes Sangobion IRON+ as the blood health expert that talks about the 5 signs of anemia—tiredness, sickly (due to a weak immune system), paleness, distractedness (lack of concentration), and dizziness—and how to prevent or overcome them in order to Win Your Day.
Did you know that 1 out of 4 people is at risk of anemia? Anemia, caused by iron deficiency, can greatly impact a person’s physical and cognitive performance thus affecting the overall work productivity.
In the Philippines, Merck Inc., through the country’s leading iron supplement brand for adults, Sangobion IRON+, has made it its mission to spread awareness for anemia so that more Filipinos can be aware of the condition. In fact, the World Health Organization revealed that between 20 and 39.9% of women in the country aged 15-49 years suffer from anemia (The Global Prevalence of Anaemia in 2011, authored by the World Health Organization).
Merck Inc. Philippines Head of Marketing, Consumer Health, Debbie Go said, “A significant number of Filipinos, particularly women, are affected by anemia and don’t even realize it. We expect that this campaign will encourage them to be more conscious of their blood health, and take the necessary steps to fight anemia so they can go about each day in winning form.”