Calling all coffee lovers and enthusiast! Learn the story and the art behind a fine coffee cup at the Starbucks Coffee Appreciation Festival from April 2 to 3, 10am to 9pm at the Grand Atrium, Main Wing, Shangri-La Mall.
This two-day coffee exploration event showcases the world of coffee, featuring everything you can possibly know about the world’s most popular beverage, from its history to the world’s renowned coffee-growing regions, types of coffee beans to the processing methods and down to the Starbucks Roast™.
Participants will also experience how to unlock the full potential of coffee for the perfect cup every time, with four basic fundamentals of brewing – the right proportion of coffee to water, different grind levels, clean water at the right temperature and freshness of the coffee.
Another highlight of the event is that participants will be treated to brewing demonstrations and coffee tasting activities. This is when coffee drinkers are taught to better appreciate the nuances of the flavors of coffee including a cup’s aroma, acidity, and body. Starbucks Global Coffee Masters will lead coffee tastings to demonstrate how to smell, slurp, locate flavors on the tongue and describe coffee characteristics.
The brewing demonstration will include methods such as the Pour-Over and the classic Coffee Press. Brewing with a coffee press retains the precious natural oils that paper filters absorb, and extracts the coffee’s full flavor while giving it a consistency that’s thick and rich. While the Pour-over is a beautifully simple and accessible way to brew a single cup of coffee with clean, fully developed flavor and body.
During the festival, guests are encouraged to complete the World of Coffee Tour and the Brewing Demonstrations, and the first 500 participants for each day to complete these coffee journeys will get to take home an exclusive Starbucks Coffee Explorer kit.
Hope to see you there!!